Visions Take Shape:
Visionary concepts, strong brands and new ideas for the mobility of the future. To mark its centenary, the BMW Group presented ground-breaking innovations in Munich, Beijing, London and Los Angeles, under the name “Iconic Impulses. The BMW Group Future Experience“.
Perspectives:
Ideas, opinions and visions: What will mobility look like in the future? What role will companies play in society? How and where will people live? How are digitalisation and globalisation changing our world? How can we continue to be a driver of progress? These questions are addressed in the publication “THE NEXT 100”.
The Signet:
A sign for the future – The BMW Group centenary signet.
The central element of the centenary communications will be the signet, consisting of four triangles combined to form an arrow symbolically pointing forwards into the future. The signet’s four individual elements represent the cornerstones of the BMW Group identity: trust, success, responsibility and pioneer thinking. They also reflect the versatility of the company and its brands, and the diversity of its associates.
